Vulsai | Empowering Thinking

Enchingatown

To be “en chinga” is a common phrase in Mexico that indicates that you are pretty busy at the moment. JWT creative minds used “we are Enchingatown” (referencing “Chinatown” as a place) on Twitter to refer to that situation. When they came up with the idea of creating a website in which people could check-in into daily situations that keeps them busy or stressed out, they contacted Vulsai to transform this idea into something people wanted to share.
Full of Internet memes and inside jokes, the site was an instant hit, getting thousands of check-ins from different countries in a couple of days, being featured on the media, and becoming sort of a new “check-in platform for busy people in Mexico”.